Value Add Marketing
Who we are

Hey There! Welcome to Value Add Marketing!

Let's get real! Lead generation doesn't have to be complicated, outdated, or impersonal. At Value Add Marketing, we're redefining what growth means for real estate professionals. Born out of an entrepreneurship program at Cornell University and built in the hustle of New York City, our company was founded with a bold mission: to reinvent how real estate professionals connect with serious buyers and scale with confidence.

Born at Cornell UniversityBuilt in New York CityPartnership-first
Chapter · 01

Our History

Value Add Marketing was born as a startup initiative under Entrepreneurship at Cornell University, aimed at shaking up the traditional marketing playbook. What started as a bold idea in a college incubator has since grown into a fast-scaling venture that empowers real estate professionals with specialized, high-converting lead systems—no gimmicks, just performance. Rooted in NYC hustle and backed by Ivy League innovation, our journey has always been about pushing boundaries and proving what's possible.

Chapter · 02

Our Mission

Our mission is simple: to transform the real estate lead generation experience. We help our partners escape the churn-and-burn cycle by delivering quality appointments with real buyers, faster. Through a fusion of innovation, data, and tailored strategy, we enable real estate professionals to focus less on prospecting and more on closing. Every system we build is designed to work for you—not the other way around.

Chapter · 03

Our Vision

We envision a future where every real estate professional has access to a smarter, more sustainable growth engine. A future where marketing is personalized, lead generation is predictable, and our partners never have to cold call again. We're here to lead that future—empowering our clients through cutting-edge tools, consistent results, and a partnership-first mindset.

Partners

Partners We Have Worked With

eXp Realty
Compass
SERHANT.
Coldwell Banker
Century 21
Real Broker
CrossCountry Mortgage
United Wholesale Mortgage
NEXA Mortgage
Barrett Financial Group
Real Broker
CrossCountry Mortgage
United Wholesale Mortgage
NEXA Mortgage
Barrett Financial Group
eXp Realty
Compass
SERHANT.
Coldwell Banker
Century 21
About founders

Meet The Founders

What began as a simple idea at a Cornell startup has become a bulletproof system trusted by agents, loan officers, teams, and brokerages nationwide to close more deals—faster.

REAL Broker

Kyle Chan

Co-Founder · Real Estate Agent

With a statistical background from Cornell and roots in quantitative finance, Kyle saw a gap in real estate marketing: no data, no ROI. What began as helping a few real estate professionals turned into Value Add Marketing—a system now trusted by top performers nationwide.

eXp Realty

Joshua Dong

Co-Founder · Real Estate Agent

With a real estate and business background from Cornell's Dyson School, Joshua was headed toward a career in private equity. But after spotting the gap between investor strategy and day-to-day execution, he helped build a system now trusted by top performers nationwide.

Values

What we stand for

Team members

Meet The Experts

Our team of dedicated professionals brings diverse expertise to serve your overall needs.

26people7departments

  • Momen Younes
    VAM · OPS · 01
    Momen Younes
    Head of OperationsOperations
  • Sofia Alzate
    VAM · OPS · 02
    Sofia Alzate
    Project ManagerOperations
  • Joshua Dong
    VAM · OPS · 03
    Joshua Dong
    Co-FounderOperations
  • Leonardo Suveda
    VAM · SLS · 01
    Leonardo Suveda
    Sales TeamSales
  • Diego Castanedo
    VAM · SLS · 02
    Diego Castanedo
    Sales TeamSales
  • Kyle Chan
    VAM · SLS · 03
    Kyle Chan
    Co-FounderSales
  • Tina Bulnes
    VAM · SLS · 04
    Tina Bulnes
    Sales TeamSales
  • Maria Palma
    VAM · CSM · 01
    Maria Palma
    Client Success ManagerClient Success
  • Genna Moore
    VAM · CSM · 02
    Genna Moore
    Client Success ManagerClient Success
  • Alex Lobo
    VAM · CSM · 03
    Alex Lobo
    Onboarding SpecialistClient Success
  • Bryan Pulido
    VAM · CSM · 04
    Bryan Pulido
    Client Success ManagerClient Success
  • Claudia Rosales
    VAM · CSM · 05
    Claudia Rosales
    Onboarding SpecialistClient Success
  • Dayana Pulido
    VAM · ISA · 01
    Dayana Pulido
    Inside Sales AgentInside Sales
  • Jose Pisciotti
    VAM · ISA · 02
    Jose Pisciotti
    Inside Sales AgentInside Sales
  • Erik Brückmann
    VAM · MED · 01
    Erik Brückmann
    Media BuyerMedia Buying
  • Samuel Santos
    VAM · MED · 02
    Samuel Santos
    Media BuyerMedia Buying
  • Fahad Adhikari
    VAM · MED · 03
    Fahad Adhikari
    Media BuyerMedia Buying
  • Frank Aceves
    VAM · MED · 04
    Frank Aceves
    Media BuyerMedia Buying
  • David Marin
    VAM · CRE · 01
    David Marin
    Video EditorCreative
  • Jennifer Arboleda
    VAM · CRE · 02
    Jennifer Arboleda
    Graphic DesignerCreative
  • Juanita Valencia
    VAM · CRE · 03
    Juanita Valencia
    Graphic DesignerCreative
  • Pablo Duron
    VAM · CRE · 04
    Pablo Duron
    Video EditorCreative
  • Ziad Zaki
    VAM · TEC · 01
    Ziad Zaki
    Tech SpecialistTech
  • Diego Giraldo
    VAM · TEC · 02
    Diego Giraldo
    Tech SpecialistTech
  • Manuela Sanchez
    VAM · TEC · 03
    Manuela Sanchez
    Tech SpecialistTech
  • Alec Bernal
    VAM · TEC · 04
    Alec Bernal
    Tech SpecialistTech
Frequently asked questions

Got Questions? We've Got Answers!

What is the process to get started with your service?

We conduct preliminary consultations with each prospective client to evaluate their current stage in their real estate career and to determine their suitability for our services aimed at elevating their business to the next level. Should there be a mutually beneficial fit, we proceed to a comprehensive demonstration call. During this call, we present a tailored marketing strategy specifically designed for the realtor or loan officer.

How much are your packages?

Unlike other lead generation companies, we offer custom tailored services ensuring a positive ROI on the backend. We do all of this without neglecting the high caliber and exceptional quality we deliver. Our pricing structure is strategically designed to align with the value and current situation that clients may have.

How will I see the work you are doing for me?

Upon commencement of our collaboration, you will be integrated into our exclusive Customer Relationship Management (CRM) system, providing you access to our backend infrastructure. Here, you will witness firsthand the influx of leads generated by our precision-targeted ad campaigns. Furthermore, you will have the opportunity to observe our dedicated lead nurturing efforts, which include engaging phone calls, text messages, and email marketing directed at respondents of our advertising campaigns, ensuring a comprehensive and effective conversion strategy.

Ready to scale?

Book Your Strategy Call Directly Here

Pick a time that works for you and our team will walk through your market, your pipeline, and how we can help you generate qualified real estate opportunities.

  • No cold calling
  • Qualified buyer leads
  • Built for real estate growth