Our Three Step Process
High-Stakes Wins with VAM

Our Three Step Process
High-Stakes Wins with VAM

Ed Laine, a seasoned real estate expert with 38 years in the industry and over 3,000 closed deals, turned to Value Add Marketing for an edge in seller lead generation. Despite his background in lead conversion and training, Ed saw immediate value in VAM’s appointment-setting system and not just for himself, but for his entire team. Early results included a major $42M listing opportunity, proving that even top-tier agents can benefit from a smart, outsourced approach.
Challenge:
As a veteran in real estate and lead generation, Ed was highly experienced but skeptical of most lead vendors. With a large network and deep knowledge, he knew the landscape was flooded with low-quality sources. His challenge was finding a system that genuinely added value and supported both himself and his team especially those less skilled at converting leads.
Solution:
After connecting with VAM, Ed was impressed by their inside sales team and hands-on appointment-setting system. The differentiator? His agents didn’t have to do the heavy lifting. VAM pre-qualified leads, handled booking, and made it easy for agents to show up to real conversations. Ed himself landed two appointments quickly one of which opened the door to a $42 million development deal.
Result:
Within days of onboarding, Ed was already sitting at the table with high-value prospects. One lead became a potential multi-million dollar assemblage deal which an exceptional early win. With decades of lead generation experience, Ed now recommends VAM as one of the best seller lead systems available today, especially for teams that need built-in conversion support.
Challenge:
As a veteran in real estate and lead generation, Ed was highly experienced but skeptical of most lead vendors. With a large network and deep knowledge, he knew the landscape was flooded with low-quality sources. His challenge was finding a system that genuinely added value and supported both himself and his team especially those less skilled at converting leads.
Solution:
After connecting with VAM, Ed was impressed by their inside sales team and hands-on appointment-setting system. The differentiator? His agents didn’t have to do the heavy lifting. VAM pre-qualified leads, handled booking, and made it easy for agents to show up to real conversations. Ed himself landed two appointments quickly one of which opened the door to a $42 million development deal.
Result:
Within days of onboarding, Ed was already sitting at the table with high-value prospects. One lead became a potential multi-million dollar assemblage deal which an exceptional early win. With decades of lead generation experience, Ed now recommends VAM as one of the best seller lead systems available today, especially for teams that need built-in conversion support.
Ed Laine, a seasoned real estate expert with 38 years in the industry and over 3,000 closed deals, turned to Value Add Marketing for an edge in seller lead generation. Despite his background in lead conversion and training, Ed saw immediate value in VAM’s appointment-setting system and not just for himself, but for his entire team. Early results included a major $42M listing opportunity, proving that even top-tier agents can benefit from a smart, outsourced approach.
Challenge:
As a veteran in real estate and lead generation, Ed was highly experienced but skeptical of most lead vendors. With a large network and deep knowledge, he knew the landscape was flooded with low-quality sources. His challenge was finding a system that genuinely added value and supported both himself and his team especially those less skilled at converting leads.
Solution:
After connecting with VAM, Ed was impressed by their inside sales team and hands-on appointment-setting system. The differentiator? His agents didn’t have to do the heavy lifting. VAM pre-qualified leads, handled booking, and made it easy for agents to show up to real conversations. Ed himself landed two appointments quickly one of which opened the door to a $42 million development deal.
Result:
Within days of onboarding, Ed was already sitting at the table with high-value prospects. One lead became a potential multi-million dollar assemblage deal which an exceptional early win. With decades of lead generation experience, Ed now recommends VAM as one of the best seller lead systems available today, especially for teams that need built-in conversion support.
Case Studies
Other Case Studies
Check our other case studies with detailed explanations
Case Studies
Other Case Studies
Check our other case studies with detailed explanations
Case Studies
Other Case Studies
Check our other case studies with detailed explanations