Hey There! Welcome to Value Add Marketing!
Hey There! Welcome to Value Add Marketing!
Who we are
About Our Company
Who we are
About Our Company
Let’s get real! Lead generation doesn’t have to be complicated, outdated, or impersonal. At Value Add Marketing, we’re redefining what growth means for real estate professionals. Born out of an entrepreneurship program at Cornell University and built in the hustle of New York City, our company was founded with a bold mission: to reinvent how realtors connect with serious sellers and scale with confidence.
01.
Our History
01.
Our History
02.
Our Mission
02.
Our Mission
03.
Our Vision
03.
Our Vision
Who we are
About Our Company
Let’s get real! Lead generation doesn’t have to be complicated, outdated, or impersonal. At Value Add Marketing, we’re redefining what growth means for real estate professionals. Born out of an entrepreneurship program at Cornell University and built in the hustle of New York City, our company was founded with a bold mission: to reinvent how realtors connect with serious sellers and scale with confidence.
01.
Our History
02.
Our Mission
03.
Our Vision
Partners
Partners We Have Worked With
Partners
Partners We Have Worked With
About Founders
Meet The Founders
About Founders
Meet The Founders
What began as a simple idea at a Cornell startup has become a bulletproof system trusted by agents, teams, and brokerages nationwide to close more deals—faster.
KYLE
CHAN
With a statistical background from Cornell and roots in quantitative finance, Kyle saw a gap in real estate marketing: no data, no ROI. What began as helping a few agents turned into Value Add Marketing—a system now trusted by top performers nationwide.
Co-Founder
Real Estate Agent
REAL Broker
JOSHUA DONG
With a real estate and business background from Cornell’s Dyson School, Joshua was headed toward a career in private equity. But after spotting the gap between investor strategy and agent execution, he helped a system now trusted by top performers nationwide.
Co-Founder
Real Estate Agent
eXp Realty
About Founders
Meet The Founders
What began as a simple idea at a Cornell startup has become a bulletproof system trusted by agents, teams, and brokerages nationwide to close more deals—faster.
KYLE CHAN
With a statistical background from Cornell and roots in quantitative finance, Kyle saw a gap in real estate marketing: no data, no ROI. What began as helping a few agents turned into Value Add Marketing—a system now trusted by top performers nationwide.
Co-Founder
Real Estate Agent
REAL Broker
JOSHUA DONG
With a real estate and business background from Cornell’s Dyson School, Joshua was headed toward a career in private equity. But after spotting the gap between investor strategy and agent execution, he helped a system now trusted by top performers nationwide.
Co-Founder
Real Estate Agent
eXp Realty
Quality
Quality
Personalization
Personalization
Reliability
Reliability
Collaboration
Collaboration
Innovation
Innovation
Customer Focus
Customer Focus
Long-Term Relationships
Long-Term Relationships
Positive Experience
Positive Experience
Trustworthiness
Trustworthiness
Passion
Passion
Customer Support
Customer Support
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
01
Step
01
Discovery Phase
In this foundational stage, we get to know your business inside out your market, ideal client, goals, and challenges. Through deep-dive research and onboarding, we identify your growth opportunities and assess your local market dynamics, laying the groundwork for a high-converting lead system tailored to your niche.
01
Step
01
Discovery Phase
In this foundational stage, we get to know your business inside out your market, ideal client, goals, and challenges. Through deep-dive research and onboarding, we identify your growth opportunities and assess your local market dynamics, laying the groundwork for a high-converting lead system tailored to your niche.
Step
01
Discovery Phase
In this foundational stage, we get to know your business inside out your market, ideal client, goals, and challenges. Through deep-dive research and onboarding, we identify your growth opportunities and assess your local market dynamics, laying the groundwork for a high-converting lead system tailored to your niche.
02
Step
02
Strategy Development
Using the insights we’ve uncovered, we craft a custom lead generation and brand-building strategy tailored to your local market, price point, and service style. From audience targeting to messaging and platform selection, everything is built to align with your goals and accelerate qualified appointments.
02
Step
02
Strategy Development
Using the insights we’ve uncovered, we craft a custom lead generation and brand-building strategy tailored to your local market, price point, and service style. From audience targeting to messaging and platform selection, everything is built to align with your goals and accelerate qualified appointments.
Step
02
Strategy Development
Using the insights we’ve uncovered, we craft a custom lead generation and brand-building strategy tailored to your local market, price point, and service style. From audience targeting to messaging and platform selection, everything is built to align with your goals and accelerate qualified appointments.
03
Step
03
Implementation and Execution
Once the strategy is locked in, we get to work. Our team launches your campaigns, builds out your automations, and creates all supporting assets whether it’s landing pages, ad creatives, appointment funnels, or brand content. Every element is built to convert and set the stage for scale.
03
Step
03
Implementation and Execution
Once the strategy is locked in, we get to work. Our team launches your campaigns, builds out your automations, and creates all supporting assets whether it’s landing pages, ad creatives, appointment funnels, or brand content. Every element is built to convert and set the stage for scale.
Step
03
Implementation and Execution
Once the strategy is locked in, we get to work. Our team launches your campaigns, builds out your automations, and creates all supporting assets whether it’s landing pages, ad creatives, appointment funnels, or brand content. Every element is built to convert and set the stage for scale.
04
Step
04
Monitoring and Optimization
Real-time analytics, performance reports, and campaign reviews keep everything sharp. We track key metrics like lead volume, cost per appointment, and conversion rate, making necessary adjustments to maximize ROI. As your market evolves, so does our strategy because results matter.
04
Step
04
Monitoring and Optimization
Real-time analytics, performance reports, and campaign reviews keep everything sharp. We track key metrics like lead volume, cost per appointment, and conversion rate, making necessary adjustments to maximize ROI. As your market evolves, so does our strategy because results matter.
Step
04
Monitoring and Optimization
Real-time analytics, performance reports, and campaign reviews keep everything sharp. We track key metrics like lead volume, cost per appointment, and conversion rate, making necessary adjustments to maximize ROI. As your market evolves, so does our strategy because results matter.
Team Members
Meet The Experts
Our team of dedicated professionals brings diverse expertise to serve your overall needs.
Team Members
Meet The Experts
Our team of dedicated professionals brings diverse expertise to serve your overall needs.
Gallery
Our Team Snaps
From partnerships and collaborations to special events and celebrations, these photos capture the essence of our vibrant culture and the bonds that unite us.
Gallery
Our Team Snaps
From partnerships and collaborations to special events and celebrations, these photos capture the essence of our vibrant culture and the bonds that unite us.
Gallery
Our Team Snaps
From partnerships and collaborations to special events and celebrations, these photos capture the essence of our vibrant culture and the bonds that unite us.
Frequently Asked Questions
Got Questions? We've Got Answers!
Frequently Asked Questions
Got Questions? We've Got Answers!
What is the process to get started with your service?
How much are your packages?
How will I see the work you are doing for me?
What is the process to get started with your service?
How much are your packages?
How will I see the work you are doing for me?
Frequently Asked Questions